Written by Xiomara Overman,
CEO from ActiV International Trade Services C.V.
We have seen a Growth in more Franchise Business Models mostly based on the many opportunities growing in the last 2 years.
The choice whether to choose to have an additional Business Model is based on several External Factors.
As a Franchise Consultant I recognise potential Businesses that could incorporate a Franchise Business Model to grow their business.
One important characteristic of a Mature enough Business is their reach in their community during a period of 3 or more years.
Let's focus on one of the Golden Benefits by adding a Franchise Business Model to an existing business.
An Existing Business by adding a Franchise Model to their current Business Model is this Golden Benefit.
Every Business has a Marketing Budget for their Marketing Department or to outsource to an External Marketing Agency.
That Marketing Budget could go up impacted by multiple factors.
However Client Adquisition and Client Retention is also part of their Marketing Budget.
This Marketing Budget could grow organically by incorporating a Franchise Business Model.
The Client Adquisition costs and Client Retention is included in the Marketing Fee that can be a percentage or fixed fee paid by each Franchisor that buys your Franchise.
This is important to maintain your Franchise Brand and marketing costs are divided by producing the Marketing Materials for all the Franchisors in your network.
This helps you maintain your Brand Visibility and at the same time lower your Marketing Overhead cost.
Would you like to know more?
Send a WhatsApp message to +5999 6973095 to know more.
Written by Xiomara Overman, Franchise Consultant, Motivational Speaker, Education Program Coordinator and Business Procedures Advisor
Comments